I’m Jamie Sawyer. Over the course of 30 years, I’ve written a few memorable headlines, worked with a bunch of nice, talented people, and tried to stay in front of trends in the culture and our business. Since my first day in the business, I’ve had one foot in creative and the other in strategy. I spent the first half of my career working with agencies across the Southeast as a Copywriter/Creative Director/Brand Planner. Then I got an MBA, went client-side, launched a social software startup, and led digital marketing for one of the largest broadcast companies in the nation. Now, I’m ready to help you. You can learn more about me on LinkedIn or by downloading my CV. Feel free to reach out by phone or email.
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Along the way, I’ve set out to write blues lyrics that came out country, finished a novel that was 30 years in the making, and written a screenplay to kill time during the pandemic.
I’m also available to create content for brands. Jingles, sponsored stories, brand experiences, etc…
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When Raycom Media was acquired, I was building a process to create cross-platform video campaigns that extended concepts across broadcast, streaming, digital, social and native. When I went out on my own, I called my consultancy Natively Social to develop these types of campaigns for clients and to eventually write a book about it.
When the idea for Natively Social was born, TikTok didn’t exist. Cord cutting was on the horizon but half of the streaming services out there didn’t exist either. What I did know was that a thirty-second spot built for local television would not work for native or social. I was also advocating for six-second digital pre-roll spots, which are now a standard.
One thing that has not changed? A killer creative concept with the proper production planning can lead to a really impactful cross-platform video campaign. That’s why I decided to focus on those creative concepts. I think the industry has over-rotated toward “variable messaging” and A/B testing to the detriment of creative ideas… not that one has to be mutually exclusive of the other.
What I realized along the way is that the creative concept is the key, not necessarily the platforms. I can always find ad tech partners to facilitate a cross-platform video buy. Without a concept, it will work no better than a typical locally produced television spot. Hence the need for Southern Gothic Studios (SOGO). Natively Social will become my blog and look something like this.
